%0 Journal Article 
%T Plan de Mercadeo para la empresa  e-Commerce 360
%D 2014
%U http://hdl.handle.net/10906/77087
%X The following thesis presents the development of a marketing plan for the company
e-Commerce 360. The proposed plan will make possible for the company to
provide its customers with an integrated offer of digital solutions of e-commerce
targeted to micro, small and medium size business in the region.
In chapter 4, a situation analysis based on the 5C's model (Costumer, Company,
Competition, Collaborators, Context) is developed and concludes with the design
of a SWOT matrix (strengths, weaknesses, opportunities, and threats).
In Chapter 5 the results of the market research are presented and analysed, whilst
in Chapter 7 the strategic theme is developed and the relevant variables taken into
account for the market segmentation, the target market and the positioning
statement are presented.
Lastly, Chapter 8 presents the marketing aims and objectives identified to achieve
a mixture of marketing models based on the Seven P Formula (Product, Price,
Place, Promotion, People, Process and Physical evidence). In addition a P&L
(Profit and Losses statement) and a timeline for the execution of the proposed marketing plan are presented.
%K Plan de mercadeo
%K Comercio electrónico
%K Mercadeo de servicios
%K Mipymes
%K Empresas
%K Negocios y management
%K Mercadeo
%K Business
%K Producción intelectual registrada - Universidad Icesi
%K Marketing plan
%K Electronic commerce
%~ GOEDOC, SUB GOETTINGEN