%0 Journal Article 
%T Plan de negocio para una empresa de mercadeo olfativo
%D 2014
%U http://hdl.handle.net/10906/77091
%X Through  this  business  plan  is  presente
d  an  innovative  venture  that  will  be  
established in the city of Cali to provide s
cent marketing solutions to companies looking 
for branding services.   
The  company  will  design  scent  mark
s  (known  as  odotype)  customized  and  
consistent  with  the  attributes  and  /  or  
the  personality  of  the  brand  and  will  be  
responsible  for  its  aromatization  in  the  en
vironment  required  by  the  customer.  This  is  
accomplished  by  an  expert  team  of  perfumer
s  and  chemists  who  develop  high  quality  
formulations.  The  spread  has  excellent  perfor
mance  and  efficiency,  
thanks  to  in-house  
development  for  equipment  with  green  tec
hnologies,  which  is  a  highly  differentiating  
factor from the few competing companies in the market.
%K Mercadeo
%K Plan de negocio
%K Cali (Valle del Cauca, Colombia)
%K Tésis
%K Innovación
%K Contable y Financiera
%K Departamento Contable y Financiero
%K Scent marketing
%K Sensory marketing
%K Fragrance
%K Producción intelectual registrada - Universidad Icesi
%K Negocios y management
%K Business
%~ GOEDOC, SUB GOETTINGEN