%0 Journal Article 
%T Plan de empresa : Fruticol del Valle
%D 2014
%U http://hdl.handle.net/10906/77284
%X Fruticol del Valle is set in the city of Cali, Colombia, in order to meet the demand for fruit pulp in
the institutional and end consumer segments.
The business group is composed by Oscar Freddy Ortiz Martinez (CPA), and Juan David Ortiz
Morales, International Marketing Student and Advertising, simultaneously with Economics and
International Business. Both have experience in management, sales management and accounting
management of business.
The company requires a total investment of $83.600.000 which will be provided by Oscar Ortiz.
The opportunity is clear because given an average historical growth rate of 19.82% of the market,
there is an increased potential demand that can be captured by Fruticol. In turn, the company will
take advantage of the weaknesses of the competitors to get a strategic position in both market
segments.
The profit of the project, in a 6 year analysis, is 53,78%. The net present value is$236.259.845 at
16% annually, and the discounted payment period is 3,17 years.
%K Plan de empresa
%K Pulpa de fruta
%K Consumidores
%K Análisis de mercado
%K Plan de negocio
%K Trabajos de grado
%K Administración
%K Departamento de Gestión Organizacional
%K Producción intelectual registrada - Universidad Icesi
%~ GOEDOC, SUB GOETTINGEN