%0 Journal Article 
%T Planeación estratégica de Impresos Richard Ltda.
%D 2014
%U http://hdl.handle.net/10906/77314
%X For IMPRESOS RICHARD LTDA. is important to the strategic planning of marketing
and sales thus allowing the recognition of the strategic advantages within the industry.
This project aims to analyze each and every one of the strengths of the direct
competitors of the company and achieve to have a clear strategy to continue to emerge
as market leaders, so it conduct an internal analysis , to see which is the internal
situation of the company and its employees , through a survey of organizational climate.
%K Industria
%K Estrategias de mercadeo
%K Benchmarking
%K CRM (Customer Relationship Management)
%K Ventaja competitiva
%K Satisfacción del cliente
%K Trabajos de grado
%K Economía
%K Departamento de Economía
%K Community management
%K Benchmarking
%K Producción intelectual registrada - Universidad Icesi
%~ GOEDOC, SUB GOETTINGEN