%0 Journal Article 
%T Comportamiento del mercado de las cirugías plásticas reconstructivas en Colombia
%D 2014
%U http://hdl.handle.net/10906/77416
%X The main goal of this research work is to gain deeper knowledge on the
reconstructive plastic surgery movement in Cali. This work exposes the main
difference between reconstructive plastic surgery and esthetic plastic surgery.
Also, this research shows how advancements in technology has helped improved
these types of surgical procedures which are now safer and better quality.
It was important to study the history of reconstructive plastic surgery.
Understanding how it came about and how many people nowadays turn to these
types of procedures hoping to restore the functioning of the body part that was
affected and improve their physical image as well as boost their self-esteem.
This research displays which are the main psychological effects that people in
need of reconstructive plastic surgery go through. Also, understand their
perception on these procedures and their level of consciousness they have
regarding these procedures.
This will show the analysis of internal and external market for reconstructive plastic
surgery.
%K Comportamiento del consumidor
%K Estrategias de marketing
%K Estrategias de mercadeo
%K Cirugía plástica
%K Comportamiento humano
%K Conducta humana
%K Asociación Colombiana de Cirugía Plástica
%K Mercadeo
%K Departamento de Mercadeo y Negocios Internacionales
%K Producción intelectual registrada - Universidad Icesi
%~ GOEDOC, SUB GOETTINGEN