%0 Journal Article 
%T Metodología para la oferta de servicio diferenciado por medio del análisis de costo de servir
%D 2015
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2134
%X The goal of the research is to generate profitable logistics and commercial strategies using a top-down
methodology, based on financial statements to close identified gaps in the cost-to-serve for emerging
markets. The methodology has three phases and 12 steps that align strategy, scope, processes and
activity-based costing with the segmentation of profitable, marginal and non-profitable accounts to
increase profitability. A set of tools is proposed to prioritize customer attention and to define ideal
logistics/commercial strategies for the objects of the study (products clients, etc.).
%K Producción intelectual registrada - Universidad Icesi
%K Methodology
%K Profitability
%K Strategy
%K Estrategia
%K Metodología
%K Rentabilidad
%K Análisis de costo
%~ GOEDOC, SUB GOETTINGEN