%0 Journal Article 
%T Investigación de mercados : viabilidad de producción y comercialización de salsas de ají en la ciudad de Cali
%D 2015
%U http://hdl.handle.net/10906/79241
%X This degree work has the ultimate function, assess the feasibility of creating a
producer and marketer of natural hot sauces, free from artificial additives and
preservatives in the city of Santiago de Cali
This work allowed to acquire new knowledge and develop skills and abilities for
each of the parts of the project, as the marketing plan, hit chili history, among
others were the ones allowed to give purpose to this project and determine the
feasibility of creating company.
%K Ají
%K Investigación de mercados
%K Santiago de Cali
%K Empresas
%K Trabajos de grado
%K Administración
%K Departamento de Gestión Organizacional
%K Producción intelectual registrada - Universidad Icesi
%K Marketing research
%~ GOEDOC, SUB GOETTINGEN