%0 Journal Article 
%T Intervención en la divulgación de la agenda de teatro de Cali
%D 2015
%U http://hdl.handle.net/10906/79333
%X The communication strategies for theatrical productions present some difficulties of adaptation in the
digital world, is hard to understand the sector dynamics. Turning digital hasn’t been easy due to the lack of update in
terms of content and dissemination strategies. Theater groups are facing a crisis with the audience but also the
marketing and production model. Throughout research the theater world and current cultural agenda have been
checked, analysis proved the behaviour of prosumer users to be influencer and social network as a spreading channel
that leads to a public-bonding scenario strengthening its involvement on the field.
%K Agendas
%K Teatro
%K Estrategia de comunicación
%K Plataformas digitales
%K Web
%K Redes sociales
%K Medio social
%K Medios digitales
%K Trabajos de grado
%K Departamento de Diseño
%K Diseño de Medios Interactivos
%~ GOEDOC, SUB GOETTINGEN