%0 Journal Article 
%T Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos
%D 2017
%@ 0123-5923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2417
%X This research identifies the relationship between internal marketing and organizational commitment in
two Colombian Technological Development Centers. The research method used is a quantitative correlation
not experimental one and the sample consists of 100 employees of two corporations located in
the municipality of Piedecuesta, Colombia, who were exposed to the Internal Marketing Questionnaire of
Bohnenberger and OrganizationalCommitmentScale of Meyer and Allen. The results proved the existence
of a significant moderate positive correlation between internal marketing and organizational commitment.
In addition, it determined that the affective component of the organizational commitment is the
one with the greatest response to internal marketing practices.
%K Marketing
%K Recursos humanos
%K Gestión humana
%K Compromiso organizacional
%K Desarrollo Tecnológico
%~ GOEDOC, SUB GOETTINGEN