TY  - THES 
TI  - Propuesta de Merchandisig para la categoría de productos plásticos para el hogar de la marca Rimax Ltda. en los puntos de venta
PB  - Universidad Icesi
PY  - 2011
UR  - http://hdl.handle.net/10906/67382
AB  - The general objetive of this study consisted in develop a proposal of merchandising for the category of plastic products for at home of the brand Rimax Ltda, in the pos. This objective was realized with a process of to analyze of the channels to the costumers to agree with information to get of the company rimax ltda.
Plasticos Rivas Ltda to give us “ the decision´s trees of purchase” of different categories and we considerer it join with the teorethical parameters for a to create strategies and exhibitions for to solve the problems identified in relation with the consumer and his confusion with the competitor´s products. Alll the strategies seeking to it reflects the corporate image.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN-TESIS
KW  - MERCANCÍAS
KW  - PROMOCIÓN EN PUNTOS DE VENTA
KW  - VENTAS
KW  - MERCADEO
KW  - MERCHANDISING
KW  - PLASTIC PRODUCTS
KW  - TRADE MARKET
ER  -