TY  - JOUR 
TI  - Modelo para gestionar la sustentabilidad de las organizaciones a través de la rentabilidad, adaptabilidad e imagen
PB  - Universidad Icesi
PY  - 2012
issn 01235923
AB  - The present article presents a tool called an image hexagon which, together with the previously developed
usefulness/performance hexagon, is intended to provide support for the management of sustainability, in
order to achieve a dynamic equilibrium between both aspects: performance and image. The method
employed comprises a theoretical synthesis of the research, consisting of a literature review and a
subsequent proposal on the concepts and implications of image and performance as determining factors of
organizational sustainability. As a result, logical and conceptual image hexagon bases were constructed,
which are complemented with the previously developed usefulness/performance hexagon, to put
organizational sustainability into operation in an integrated manner.
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Responsabilidad social empresarial
KW  - Imagen
KW  - Gestión
KW  - Herramientas
KW  - Organizational image
KW  - Organizational sustainability
KW  - Corporate social
KW  - Responsibility
KW  - Management tool
KW  - Image hexagon
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1527
ER  -