TY  - THES 
TI  - Plan de mercadeo para la empresa Océano Verde
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76057
AB  - particularly developed for the Ecological and Health Business unit named: CASAS VIU. Those are Country Side Houses which are built with a special technology and design, which makes them friendlier with the environment and better for the people who will live there. 
The plan contains an analysis of the consumer behavior and buying habits; with this information the company is going to design a plan to approach them. The target for this project would be people of 5 and 6 Social Economical Level, who live in Cali.  

The main objective for the first year of this project is to sell 160 Country side Houses. With a Net profit margin of 54.7%, and a Net profit contribution of 43 MM. The marketing plan will cost a total of 95 Million and the document contains all the details
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - PLAN DE MERCADEO
KW  - INVESTIGACIÓN DE MERCADEO
KW  - ESTRATEGIAS DE MERCADEO
KW  - HÁBITOS DE CONSUMO
KW  - ANÁLISIS DE MERCADO
KW  - CASAS SALUDABLES
KW  - MARKETING PLAN
KW  - HEALTHY HOUSES
KW  - CONSUMER HABITS
ER  -