TY  - THES 
TI  - Óptima consultoría
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76423
AB  - This paper aims to develop the evaluation of the business plan “Óptima Consultoría”, from the perspective of business management, with a focus on strategic planning, marketing and sells, and finance, using analytical tools for evaluation of investment projects.
We conducted market research to obtain information from the business-consulting industry (including interview with experts), in addition to this starting with a survey carried out with SMEs (small and medium enterprises) primary information was obtained in order to assess the project from reliable and truthful sources. With the previously obtained information we proceeded to develop technical, administrative, legal and economic analysis with its respective risk and sensitivity analysis for viewing the chances of success or failure of the project, in addition to serving as a support for decision-making during the development.
The result is that “Óptima Consultoría” is a viable project (NPV> 0), which has a growing market and offers a compelling value proposition to the SMEs market.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Plan de empresa;
KW  - Emprendimiento
KW  - Planificación estratégica
KW  - Análisis de mercado
KW  - Business
KW  - Business consulting
KW  - Evaluation of investment projects
KW  - Strategic planning
KW  - Marketing and sells
KW  - Finance.
ER  -