TY  - THES 
TI  - Canales de ventas por internet de las compañías en Colombia : establecimientos de prendas para vestir
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79193
AB  - The project presented below serves to know the impact
and use of online sales channels in the establishments of garments to dress in Colombia. In addition, this investigation relies on the theory of the five competitive forces of Michael Porter where it will give the opportunity to readers to approach to two international companies in the city of Santiago de Cali, in order to evaluate the growth of the brand through the use and implementation of the virtual channel. To 
carry out this project, it has been made a descriptive research that allows to know the attitudes and preferences of consumers in a real environment, which subsequently took place an analysis that led to e
stablish how this distribution strategy that addsa value to the brand is perceived. 
Finally, this research plan will offer the possibility to serve as a source of information for future projects that contribute to the study of the same kind

KW  - Canales de mercadeo
KW  - Ventas
KW  - Prendas de vestir
KW  - Empresas internacionales
KW  - Valor agregado
KW  - Cali (Valle del Cauca, Colombia)
KW  - Publicidad en internet
KW  - Estrategia de servicio
KW  - Trabajos de grado
KW  - Mercadeo
KW  - Departamento de Mercadeo y Negocios Internacionales
ER  -