TY  - THES 
TI  - Actitud hacia el país de origen en productos de alto y bajo Involucramiento
PB  - Universidad Icesi
PY  - 2016
UR  - http://hdl.handle.net/10906/81021
AB  - The  Country  of  Origin  Effect  (COO)  has  been  studied  in  many  studies  over  several  years,  and  it  has  been 
a
sseverate 
as
a relevant factor to consider in the consumer behavior, due to it 
refers
to consumers perception of a 
foreign product according to the 
label of country of origin
. This paper responds to the differences in attitudes to 
expose the origin of Swis
s watches and chocolates, products of high and low involvement respectively, in terms 
of  cognitive,  affective  and  conative  attitudes.  The  results  show  that  there  is  a  significant  difference  in  the 
attitude  towards  products  of  both  types  of  involvement,  but
nevertheless,  there  is  a  variation  on  the  attitude 
showed between men and wome

KW  - Efecto país de origen
KW  - Chocolate
KW  - Relojes
KW  - Trabajos de grado
KW  - Departamento de Mercadeo y Negocios Internacionales
KW  - Mercadeo
KW  - Producción intelectual registrada - Universidad Icesi
ER  -