TY  - THES 
TI  - Diseño de una plataforma tecnológica que permite a las organizaciones alcanzar mayores niveles de madurez de experiencia de usuario
PB  - Universidad Icesi
PY  - 2020
UR  - http://repository.icesi.edu.co/biblioteca_digital/handle/10906/87449
AB  - Purpose - The purpose of this research is to carry out a user experience transformation process in organizations and their work teams. Currently, organizations seek to implement user experience but need to be guided in this path. We saw the opportunity to create a platform that allows guiding organizations in the implementation of user experience that allows them to reach a transformation process within this.
Design/methodology/approach - The methodology used for this project was the double diamond. The process lasted one year in which we developed its four phases such as: discover, define, develop and deliver, in order to reach the result of the proposal presented in this document. We used some tools in the first two phases where we mapped and got to know the problem in depth, this allowed us to have a precise definition of the solution and then proceed to materialize it. In the second phase, we used the support of a representative of the organization and some employees for them to make usability tests, which helped us to iterate in order to have a minimum viable product as a result.
KW  - Diseño
KW  - Plataforma tecnológica
KW  - Plataformas digitales
KW  - Experiencia de usuario
KW  - Organizaciones
KW  - Procesos de aprendizaje
KW  - Comunicaciones
KW  - Producto
KW  - Servicio
KW  - Estructura del mercado
KW  - Estructura de la empresa
KW  - Estrategias de innovación
KW  - Estrategia de servicio
KW  - Estrategias de diseño
KW  - Estrategia tecnológica
KW  - Estrategias de mercadeo
KW  - Posicionamiento
KW  - Herramienta tecnológica
KW  - Trabajos de grado
KW  - Diseño de Medios Interactivos
KW  - Departamento de Diseño
ER  -