TY  - THES 
TI  - Plan de mercadeo para la empresa servicio electroneumático.
PB  - Universidad Icesi
PY  - 2020
UR  - http://repository.icesi.edu.co/biblioteca_digital/handle/10906/87729
AB  - This paper presents the development of a marketing plan for the company Servicio Electroneumatico. Based on the concepts of authors such as Porter, Dolan, among others, develops a methodology that begins with a situational analysis of the organization, the market around the company and the competitors. followed by the application of a SWOT matrix that shows what the company needs to do to increase sales and visibility,
With these inputs determining its relevant market, the elaboration of the business model and marketing mix to reach their corporate objective, in other hand digital marketing it's one of the steps that the company needs to do to increase visibility and start one kind of relationships with clients. Finally, it's exposes a projection of sales that will allow to evaluate the result of its decision.
KW  - Plan de mercadeo
KW  - Empresas de servicios
KW  - Análisis estratégico
KW  - Estrategias de mercadeo
KW  - Mercados industriales
KW  - Maquinaria industrial
KW  - Industria de maquinaria
KW  - Herramientas digitales
KW  - Herramienta tecnológica
KW  - Competencia industrial
KW  - Mantenimiento preventivo
KW  - Marcas
KW  - Mantenimiento industrial
KW  - Mantenimiento y reparación
KW  - Reparación
KW  - Servicio al cliente
KW  - Maquinaria
KW  - Tésis
KW  - Insumos
KW  - Modelos de negocio
KW  - Mercadeo
KW  - Departamento de Mercadeo y Negocios Internacionales
ER  -