TY  - JOUR 
TI  - La distancia psíquica y el desempeño exportador: un reto para la PyMe en la era de la globalización
JO  - ESTUDIOS GERENCIALES, Vol. 27 No. 118
PB  - Universidad Icesi
PY  - 2011
issn 0123-5923
AB  - The objective of this research article is to present an empirical analysis of the relation between the company managers’ perception of the psychic distance to international markets and export performance, including a discussion of some of the structural characteristics of companies.  A study was carried out in La Araucanía region in Chile with a sample consisting of 88 exporting companies, most of which are small and medium-sized enterprises 8SMEs) in the agricultural and forestry sectors.  The data was analyzed using Fisher’s exact test and analysis of variance.  The results show that there is a positive relation between psychic distance and export performance, as well as company size.
KW  - INTERNACIONALIZACIÓN
KW  - PYMES
KW  - EXPORTACIONES
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/392
ER  -