TY  - JOUR 
TI  - Estrategia de mercado seguida por los grupos económicos en chile: efecto en el rendimiento y la rentabilidad
PB  - Universidad Icesi
PY  - 2011
issn 01235923
AB  - The relationship between corporate growth strategy (diversification versus concentration) and corporate profit is the issue that has probably garnered most attention in the field of research on strategic management, but it is also one where evidence is disparate and inconclusive.  Hence, this article focuses on providing a new background to this discussion, by making a comparison to determine which growth strategy yields better performance and profitability. To this end, the study concentrated on the analysis of 38 Chilean economic groups selected by simple random sampling. The main result of this research study is that concentrated economic groups achieve increased profitability and performance as compared with diversified groups, but have a greater variation in their profit.
KW  - DIVERSIFICACIÓN
KW  - RENDIMIENTO
KW  - RENTABILIDAD
KW  - GRUPOS ECONÓMICOS
KW  - DIVERSIFICATION
KW  - CONCENTRATION
KW  - PROFITABILITY
KW  - ECONOMIC GROUP
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1064
ER  -