TY  - JOUR 
TI  - Formación de equipos de alto desempeño y estrategias gerenciales en proyectos de empresas publicitarias
JO  - ESTUDIOS GERENCIALES;Vol. 28 No. 122 - Enero/Marzo 2012
PB  - Universidad Icesi
PY  - 2012
issn 01235923
AB  - At the present time, advertising companies face pressure to compete in an environment where
products and strategies are increasingly similar because of globalization. The success of these
companies will depend on the practice of innovation in their activities and in human capital
development. The purpose of this work is to establish a relationship between the formation
of high performance teams and management strategies in advertising company projects. It is
substantiated by correlational descriptive cross-sectional research following a non-experimental,
descriptive, cross-sectional design. The sample consisted of companies located in the municipality
of Maracaibo, Venezuela, which are members of the Advertising Agency Association. The
results are useful for other companies that are willing to take on this challenge.

KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - EQUIPOS DE TRABAJO
KW  - AGENCIAS DE PUBLICIDAD
KW  - TEAM WORK
KW  - HIGH PERFORMANCE TEAM
KW  - ADVERTISING AGENCIES
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1162
ER  -