TY  - JOUR 
TI  - Simbiosis entre empresa y sociedad: el caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata
JO  - ESTUDIOS GERENCIALES;Vol. 28 No. 122 - Enero/Marzo 2012
PB  - Universidad Icesi
PY  - 2012
issn 01235923
AB  - Corporate social responsibility (CSR) is a topic that has come to the forefront in the field of
administration. Generally, it is analyzed in shades of white or black, from a virtually utopian
or critical perspective. The purpose of this article is to demonstrate that CSR should be studied
from a third perspective in which today’s companies face the new challenge of sustainability. CSR
can be a very good strategy for achieving sustainability, thus resulting in a mutually beneficial
and delicate symbiosis between business and society. To account for this, we opted to carry out
case studies and complement them with interviews and documentary analysis.

KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - RESPONSABILIDAD SOCIAL EMPRESARIAL
KW  - ETICA
KW  - CORPORATE SOCIAL RESPONSIBILITY
KW  - SUSTAINABILITY
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1167
ER  -