TY  - THES 
TI  - Aplicación de las teorías emergentes al diseño curricular complejo de los programas de mercadeo
PB  - Universidad Icesi
PY  - 2011
UR  - http://hdl.handle.net/10906/67667
AB  - This document contains an important study about the emergint theories. Such
theories show, first, the different points of view of authors who are seeking the
topic. The mainemergint theories are related with complex though, non
linearity, chaos, catastrophe, fuzzy logic. With this study we want to know what
is the relationshipbetween the science of complexity and marketing.
Nowadays, the management of marketing works around eventslinear and the
same way as the decisions have been taking and the administration of
organizations. The managers have been trained under traditional principles
wich enable them to give solution to different problems that may ocurr.
Therefore,emergint theoriescanbecome important tools to address the problems
caused by chaotic situations or non-linear.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN-TESIS
KW  - MERCADEO
KW  - ADMINISTRACIÓN - ENSEÑANZA
KW  - MERCADEO - ENSEÑANZA
KW  - ORGANIZACIÓN - TEORÍAS
KW  - CAMBIO ORGANIZACIONAL
KW  - NON-LINEAR
KW  - CATASTROPHE
KW  - CHAOS
KW  - COMPLEX THOUGH
ER  -