TY  - THES 
TI  - Análisis descriptivo de la estructura de mercado y estrategias empresariales para las ferreterías Pyme en Cali: un enfoque microeconómico
PB  - Universidad Icesi
PY  - 2011
UR  - http://hdl.handle.net/10906/67738
AB  - This thesis aims to describe the microeconomic characteristics of the small and medium-size hardware stores in Cali for year 2010 to identify potential microeconomic and business strategies that enable them to face a competitive environment. To achieve this objective, the authors reviewed the available microeconomic literature, conducted a brief field study, collected secondary data and used statistical tools to describe demand, supply and market characteristics of the hardware store sector, reaching the conclusion that a lack of knowledge of the characteristics of the market is generating a loss of productivity, competitiveness and increasing informality, which are possibly blurring the small hardware stores. A future line of research is to continue with economic studies to advance in the detailed knowledge of the sector
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN-TESIS
KW  - ANÁLISIS DE MERCADOS
KW  - PYMES
KW  - ESTRATEGIA EMPRESARIAL
KW  - MICROECONOMÍA
KW  - MICROECONOMICS
KW  - MARKET STRUCTURE AND HARDWARE STORES
ER  -