TY - JOUR TI - Máquinas interactivas para publicidad en empresas JO - Sistemas y Telemática;Vol. 10 No. 22 PB - Universidad Icesi PY - 2012 issn 16925238 AB - Companies need to promote their products through advertising, which is usually managed in the traditional way; however, currently the idea to fulfill this function using interactive marketing has been taking place. To take advantage of this opportunity, a solution using a new kind of machines that aim to make known the brand and its different products interacting with its user, has been generated. This paper shows a methodology adopted by Product Design Engineering Program at the Universidad EAFIT, which consists of four phases and the design process of an interactive machine resulting in a fully functional prototype that meets its objectives. KW - FACULTAD DE INGENIERÍA KW - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI KW - SISTEMAS & TELEMATICA KW - MULTIMEDIA INTERACTIVA KW - MEDIOS INTERACTIVOS; DISEÑO INTERACTIVO UR - http://www.icesi.edu.co/revistas/index.php/sistemas_telematica/article/view/1272 ER -