TY  - THES 
TI  - Empresa de servicios médicos y de hotelería integrales VITTA - HEALTH HOTEL
PB  - Universidad
PY  - 2012
UR  - http://hdl.handle.net/10906/68166
AB  - Vitta - Health Hotel is a proposal for hospitalization service with hotel services of high
comfort, to be implemented in the city of Cali, designed for those individuals and users of
prepaid medical insurance policies who wish to live their disease process surrounded by
comfort with holistic approach, like-hotel conveniences, alternative therapies and Spa
supplemental services (it will be developed in a second stage of the project).
This ambitious project aims to fill a gap present in the home care market, as companies
traditionally engaged in this activity, have been limited to performing eminently medical
treatments in the patient's home, where possible, but for those can't access this service by
not having a decent home where you receive it, the market offers alternatives where
conditions are far from locative ideal, and it does not grant comfort during the stay, being a
factor that can be crucial in the recovery and social rehabilitation of patients.
The business plan developed with this idea showed that it is a financially viable project,
with an attractive return and generate profits from their first year of operation, making it an
attractive investment option and a new value offer within the healthcare market.
KW  - Negocios y management
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Servicios de salud
KW  - Business
KW  - Servicios médicos y salud
KW  - Plan de negocio
KW  - Plan de empresa
KW  - HOME CARE HEALTH SERVICES
KW  - Salud en el hogar
ER  -