TY  - JOUR 
TI  - Caso de estudio. Clínica de Occidente: franca recuperación
JO  - ESTUDIOS GERENCIALES;Vol. 28 No. 124 - Julio/Septiembre 2012
PB  - Universidad Icesi
PY  - 2012
issn 0123-5923
AB  - This document describes how the use of a solid strategic plan and suitable tactic implementation
can overcome unfavorable conditions in poorly managed organizations that have to operate
in a strongly regulated environment under the strong influence of powerful economic groups.
This case study discusses the history of Clínica Occidente in Cali until 2011. It went from being
a highly profitable institution that focused on middle and high-income patients to having to
file for bankruptcy under the 2004 Bankruptcy Act as a result of the implementation of a new
health system in 1993. Having undergone an effective strategic planning process in alignment
with the environment, the clinic has experienced a remarkable recovery that has taken it to a
leading position in the industry.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Sistema de salud - Colombia
KW  - LEY 100 de 1993
KW  - LEY 550 de 1999
KW  - Gestión estratégica
KW  - Colombia health system
KW  - Strategic management
KW  - Tactic implementation
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1518
ER  -