TY  - THES 
TI  - Propuesta de Planeación Estratégica para Distribuidora Medellín
PB  - Universidad Icesi
PY  - 2012
UR  - http://hdl.handle.net/10906/68636
AB  - The objective of this project is to make a strategic planning proposal for Distribuidora Medellin, a family company with more than 30 years in the market.
To do it, an external analysis was made, which concludes with a list of opportunities and threats, which was followed by a competitor analysis. With this information was built the Profile Competitive Matrix (PCM), which helped to analyze the company with his competitors.
An internal analysis was performed, which concluded with a list of strengths and weaknesses.
Concluding with the construction of the SWOT matrix and the strategies associated with it, which will be a tool for the strategic planning proposal for the company.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - PLANIFICACIÓN ESTRATÉGICA
KW  - ANÁLISIS ESTRATÉGICO
KW  - DOFA
KW  - KEY SUCCESS FACTORS
KW  - COMPETITIVE PROFILE MATRIX
KW  - ELEMENT OF STRATEGIC MANAGEMENT MODEL
ER  -