TY  - JOUR 
TI  - Caracterización del comprador sogamoseño en súper e hipermercados
JO  - ESTUDIOS GERENCIALES;Vol. 29 No. 126  Enero/Marzo 2013
PB  - Universidad Icesi
PY  - 2013
issn 01235923
AB  - The objective of this study is to determine the profile of the supermarket and hypermarket shopper in the
city of Sogamoso, based on the model of Blackwell, Miniard & Engel (2003), and supported by Aaker & Day
(1989), in order to separate into four variables: favorite supermarket, physical environment, learning and
attitudes, and finally the frequency of use. We used a type of quantitative research in a population
referenced by households belonging to the city of Sogamoso, Colombia (DANE, 2005). We conclude that
these variables significantly affect the decision to purchase by buyers and in determining which place
better suits their lifestyle and needs.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MERCADEO
KW  - PERFIL DEL CONSUMIDOR
KW  - COMPRAS
KW  - HIPERMERCADOS
KW  - SUPERMERCADOS
KW  - PROFILE
KW  - CONSUMER
KW  - HYPERMARKET
KW  - SUPERMARKET
UR  - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1598
ER  -