TY  - THES 
TI  - Lanzamiento del servicio llamafast de recarga de minutos para llamadas internacionales de la empresa Apio Technologies
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76054
AB  - Apio are looking to enter new markets that are profitable for the company leveraging its technological infrastructure to ensure higher sales levels, noting a growing demand in the business of international long distance calls through electronic recharges. Therefore we conducted a marketing plan this time studying and analyzing its implementation going forward.
The variables that were considered in the study were the market, customers, competitors, how they can reach customers through business partners Apio, and also the financial side, watching the feasibility of this opportunity and determining the viability of the project.
The research analysis shows unmet user needs in terms of lower prices, quality of calls, and access to the charging of minutes. Therefore we see it as an opportunity to make inroads in this market Apio with an aggregate value that is widely perceived by the consumer as competitive rates, on the terms offered, taking into account that there is a service provider that generates high satisfaction within the current user.
The telecommunications sector is a dynamic market that requires constant innovation, in order to provide end users with a better value proposition that meets your expectations.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN
KW  - PLAN DE MERCADEO
KW  - INVESTIGACIÓN DE MERCADEO
KW  - COMUNICACIONES
KW  - RECARGA DE MINUTOS
KW  - LLAMADAS INTERNACIONALES
KW  - CALLS
KW  - ELECTRONIC RECHARGES
ER  -