TY  - THES 
TI  - Plan de mercadeo Crepastello
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76056
AB  - The objective of this paper aims to develop a marketing plan to increase sales of
Crepastello Pasteleria in 60% by the next year. After analyzing sales in recent years by
business unit and the target market was concluded that the effort will focus on the business
unit of Academy of pastry, because it is the one with higher market value.
KW  - FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
KW  - PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
KW  - MAESTRÍA EN ADMINISTRACIÓN
KW  - PLAN DE MERCADEO
KW  - INVESTIGACIÓN DE MERCADEO
KW  - ESTRATEGIAS DE MERCADEO
KW  - PASTELERÍAS
KW  - TORTAS DECORADAS
KW  - BAKING
KW  - FROSTING
KW  - CAKES DECORATED
ER  -