TY  - THES 
TI  - Plan de empresa para la estructuración de una comercializadora de ropa femenina llamada Aguamarina
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76299
AB  - Aguamarina is a boutique that sells women´s clothing founded in 2010 and is located in the town of Santa Rosa de Cabal. Since the beginning the boutique has attracted many customers and it has grown rapidly and has become a leading women´s clothing boutiques in the city, despite the short time it has been operating.
The value proposition of Aguamarina is to offer its customers clothing, handbags and accessories for women that fit the current fashion and it makes a big difference from their local competitors for the exclusivity of their designs and excellent service.
The following document is a feasibility study that assesses the opening of a new store to sell clothing and accessories for women located in a mall in Pereira City in Risaralda Department.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Plan de empresa
KW  - Plan de negocio
KW  - Confección de ropa para mujer y niña
KW  - women´s clothing
KW  - textile
KW  - appareal
ER  -