TY  - THES 
TI  - Patagonia: tocando las fibras internas
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/76415
AB  - This paper narrates the story of Patagonia, a company which has always been unconventionalin its way of doing business. Patagonia considers that many management mistakes result from firms applying unique, generic solutions to all kinds of problems. Also, since the dawn of the industrial revolution, such solutions have privileged economic gains over environmental sustainability.
More particularly, this paper describes how Patagonia started a commercial relationship with a Colombian firm, and how both firms had to sort different obstacles to consolidate such relationship. For teaching purposes, and to optimize the case for class discussions, it has been divided into two separate parts, A and B.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Responsabilidad social empresarial
KW  - Planes de negocios
KW  - Corporate social responsibility
KW  - Outsourcing
KW  - Full package process
ER  -