TY  - JOUR 
TI  - TIC aplicadas a los factores de percepción visual, identificados de manera experimental, que influencian la intención de compra online de productos vegetales
JO  - Sistema y Telemática;Vol. 12 No. 28
PB  - Universidad Icesi
PY  - 2014
issn 16925238
AB  - Visual information of the products offered by virtual channels has an important role in the customer 
purchase intention, for the case of perishable products, especially for vegetables, such information becomes 
more important since it involves one of the sensory aspects that consumers use to decide whether or not to 
purchase. The principal goal of this study is to identify and characterize different types of visual information 
that affect vegetable purchase intention through virtual channels and determining the technical and financial 
requirements that a retail company should consider to present this information using information technologies. Other factors that also affect online purchase intention are included, and although unrelated to the products visual presentation, are tied to issues to be considered by organizations, so that the whole virtual buying process is satisfactory to the client
KW  - Facultad de Ingeniería
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Sistema & Telemática
KW  - Comercio electrónico
KW  - Tiendas virtuales
KW  - Venta al por mayor
KW  - Servicios web
KW  - Software
KW  - Ecommerce
KW  - retail
KW  - vegetable
KW  - software as a  service
UR  - http://hdl.handle.net/10906/76469
ER  -