TY - THES TI - Diseño de un experimento para medir la contribución de dos metodologías blandas: Mind Maps y Rich Pictures dentro del proceso de aprendizaje. PB - Universidad Icesi PY - 2013 UR - http://hdl.handle.net/10906/76552 AB - Soft systems methodologies are tools that offer many benefits to research and analyze unstructured problems. These tools are attributed many advantages such as: memory, association of concepts and better structured connections, organization of information and knowledge improvement. What is not known is what are the differences between the methodologies and the differences between using or not. The purpose of this paper is to design an experiment to compare the strengths of two of these tools: Mind Maps and Rich Pictures to determine the value generate by the use of them in the learning process of a student compared to traditional method. This may relate and apply these methodologies taking into account the different types of learning in order to get better results. KW - Facultad de Ciencias Administrativas y Económicas KW - Producción intelectual registrada - Universidad Icesi KW - Administración KW - Mercadeo Internacional y Publicidad KW - Liderazgo KW - Cambio organizacional KW - Cambio organizacional - Administración KW - Aprendizaje organizacional KW - Soft systems methodology KW - Mind maps KW - Rich pictures KW - learning styles KW - Economía KW - Economics ER -