TY  -  JOUR 
TI  - Stampex LTDA
PB  - Universidad Icesi
PY  - 2014
AB  - Stampex history leaves many lessons for the future, the company developed in the
protected market before the economic opening and achievement position in the
national market and then internationally, the change in the environment altered its
market rate response became a critical factor although attempt to remedy this Cia.
Failed to fully adapt to the demands of stores Chain and the disappearance of its
channel outlets, the Venezuelan crisis affected the company and its lack of
experience in the international market were decisive as internal problems. Stampex
might have entered the malls with a line extension and perhaps the franchise had
allowed a repositioning of the Brand but this did not happen.
KW  - Facultad de Ciencias Administrativas y Económicas
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Mercadeo Internacional y Publicidad
KW  - Confecciones
KW  - Crisis empresarial
KW  - Apertura económica
KW  - Empresas familiares
KW  - Casos de negocios
KW  - Historia empresarial
KW  - Apparel
KW  - Corporate crisis
KW  - Economic openness
KW  - Family businesses
KW  - Business cases
KW  - Business history
UR  - http://hdl.handle.net/10906/76916
ER  -