TY  - THES 
TI  - Plan estratégico: asadero típico la Cabaña
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/77002
AB  - La Cabaña is a typical barbecue restaurant located on the kilometer 18 of the Cali -
Buenaventura Highway. The kilometer 18 area of road to the sea (Cali - Buenaventura highway)
is characterized by its nice (template) weather; between 15 and 20 degrees Celsius and its
exuberant vegetation. This is the main reason why this area is constantly visited by the
inhabitants of Cali, looking to escape from the city and it's characteristic hot weather; only to be
reunited with nature in company of their families and friends while enjoying dishes of exquisite
cuisine.
At this moment the restaurant La Cabaña is in the middle of a situation about its future as a
company. Due to this situation; the restaurant is looking to identify itself initially, plan and
establish its goals. It is because the prior situation that a strategic planning is proposed.
Developing strategic planning in conjunction with the company; give us the opportunity as
candidates to receive the title on Master of business administration to apply and put in practice in
real life, the concepts and theories studied on the classroom generating a lot benefits to the establishment.
KW  - Planes estratégicos
KW  - Planeación estratégica
KW  - Servicio al cliente
KW  - Restaurantes
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Rural restaurant,
KW  - Strategic planning.
ER  -