TY  - THES 
TI  - Propuesta de un sistema de medición de la gestión del área comercial de una fundación sin ánimo de lucro
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/77009
AB  - Specific characteristics of nonprofit organizations distinguish them of the conventional companies to be taken in account when management behavior is going to be evaluated. This applied research proposes a measurement system for commercial management of a non -profit organization with the purpose of establishing the impact supporting the educational activities of a regional university. Literature review allows doing comparison between several measurement models of management, with emphasis on the balanced scorecard and its implementation to the particular case of a foundation. The most important results reflect show the evaluation of internal and external factors in the organization, formulation of strategic objectives and the development of management indicators to finally build a catalog of indicators, frequency to measurement and responsible and strategic map for the Foundation. Finally, it became clear by applying the indicators formulated from the perspective of the Balanced Score Card in the current period compared to the previous one, advances and impairments associated to strategic objectives, allowing demonstrate the usefulness of proposed system of indicators to measure the management of the organization.
Key Words: Management, Indicators, Nonprofit organizations, Balanced Scorecard, key
KW  - Gerencia de proyectos
KW  - Area comercial
KW  - Indicador de gestión
KW  - Factores claves de éxito
KW  - Entidades sin ánimo de lucro
KW  - Cuadro de mando integral - C.M.I.
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - organizations
KW  - commercial management
KW  - models of management
ER  -