TY  - THES 
TI  - Plan de negocios productos Nina Nana
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77038
AB  - This document is the Business Plan for NINA NANA products, a new option in baby gifts from 0 to 12 month, which can be found in Bogotá city, through internet shopping. These new products will be an “original” alternative, seeking to meet the need of expressing special feelings in important and unique moments, as the birth of a baby. The purpose of this company is then, the definition of the commercial strategy of that memorable gift for a special person.
The market and technical analysis are derived from search and treatment of primary and secondary sources. Similarly, all information recorded in this document is obtained by scanning real market data from official economics studies as well as surveys of perceptions and knowledge of target audience, made through interviews and focus groups, as direct observations in strategic places related with the purpose of this business plan.
KW  - Plan de negocio
KW  - Productos
KW  - Análisis de mercado
KW  - Tésis
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Business
KW  - personalization
ER  -