TY  - THES 
TI  - Plan estratégico para Plastymas
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77041
AB  - This project seeks to develop a strategic level plan to visualize and give strength to key aspects of the company PLASTYMAS to create, distribute and add value. The company has a history of 17 years of operation, which is embodied in documentation and knowledge of employees, owners and managers of different levels. For the development of this work administrative, financial, sales and operational area were consulted. Also representing clients from different segments were included, as well as suppliers and employees in the public sector. An analysis of the various external and internal factors, recent developments and prospects of this short and medium term the commercial sector, with emphasis on retail food sector, was developed.
KW  - Planeación estratégica
KW  - Análisis interno
KW  - Análisis externo
KW  - Empresas
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Strategic planning
KW  - Internal analysis
KW  - External analysis
KW  - External factors
ER  -