TY  - THES 
TI  - Plan de empresa hotel urbano the Noki House (hotel urbano Noki House)
PB  - Universidad Icesi
PY  - 2013
UR  - http://hdl.handle.net/10906/77056
AB  - Noki House is a business model of the tourism industry differentiated by offering value based on positive experiences for its guests, related to the city's urban fun, their target market is business and leisure travelers in need of a reliable hosting and entertaining with excellent service 24 hours. According to the project evaluation, the investment will be recovered in the third year and will be able to generate an internal rate of return of 41%.
KW  - Tésis
KW  - Turismo
KW  - Hotelería
KW  - Urbanismo
KW  - Cali (Valle del Cauca, Colombia)
KW  - Cultura
KW  - Promoción
KW  - Plan de empresa
KW  - Plan de negocio
KW  - Análisis de mercadeo
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Urban hotel
KW  - Occupancy rate
ER  -