TY  - THES 
TI  - Plan de mercadeo La Guacharaca Café [recurso electrónico]
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77064
AB  - For Guacharaca Café is important to carry out your marketing plan, it will allow you the opportunities in the market, customers and strategic advantages within the
industry.
This project aims to determine the real market needs, potential customers,
understand and identify the environment and identify the best way to communicate
and publicize the Guacharaca Café.
KW  - Plan de mercadeo
KW  - Marketing (Mercadeo)
KW  - Estrategias de mercadeo
KW  - Restaurantes
KW  - Trabajos de grado
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
ER  -