TY - JOUR TI - Aplicación de las opciones reales en la toma de deciciones en los mercados de electricidad JO - ESTUDIOS GERENCIALES;Vol. 30 No. 133 Octubre/Diciembre 2014 PB - Universidad Icesi PY - 2014 issn 01235923 AB - Strategic investment decisions in power markets are subject to high risk and uncertainty, therefore Real Options appear to be an appropriate tool to assess the decision-making processes in such markets. This paper presents a literature review, analyzing and classifying Real Options applications in power markets on investments and operation decisions; energy policy and programs. A synthetic application model is presented using binomial models to introduce wind power instead of coal fired plants according coal prices volatility. Finally it is concluded that Real Options improves the decision-making processes better than traditional methods, as it better captures the uncertainties of this kind of market. KW - Facultad de Ciencias Administrativas y Económicas KW - Producción intelectual registrada - Universidad Icesi KW - Mercados KW - Electricidad KW - Valoración KW - Toma de decisiones KW - Valuation KW - Decision-making UR - http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1892 ER -