TY - JOUR TI - Análisis del tamaño de empaque en la cadena de valor para minimizar costos logísticos: un caso de estudio en Colombia JO - ESTUDIOS GERENCIALES;Vol. 31 No. 134 Enero/Marzo 2015 PB - Universidad Icesi PY - 2015 issn 01235923 AB - This paper presents a case study of a Colombian consumer packaged goods company, in order to minimize the costs related to its logistics operations by using different sizes of packages. Two optimization models were formulated: the first model is aimed at determining the 5 secondary package sizes that diminish the need to open closed packages to meet customer orders. The second model defines which of these packages are the most appropriate to serve each sales channel while minimizing the total logistics cost. The analysis shows useful findings on how optimizing the secondary package sizes could change the costs along the supply chain, leading to an average savings of 8.2% KW - Facultad de Ciencias Administrativas y Económicas KW - Producción intelectual registrada - Universidad Icesi KW - Estudios Gerenciales KW - Optimización KW - Empaques KW - Casos de estudio KW - Cadena de valor UR - http://hdl.handle.net/10906/77268 ER -