TY  - THES 
TI  - Planeación estratégica en empresas propias y/o familiares
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77303
AB  - Betty Anderson –Vida en Armonía- is an organization dedicated to spread a life
style focused on to live in harmony by its services and products.
According to the rapid changes of the markets around the world, it is appropriate to
plan the strategies and tactics to develop the corporate objectives of the enterprise.
Therefore, it was determined to make an analysis about the political, economic,
social, technological, environmental and legal external surrounding facts, to
understand some opportunities and threats. In the other hand, it was accurate to
make an analysis focused on the strengths and weaknesses compared with
industry.
With the above, were crated some objectives and tactics focused on the SMART
criteria model. The criterion is that objectives are Specific, Measurable, Assignable,
Realistic and Time-related.
Lastly, the results were the creation of corporate strategies and tactics to develop
the activities from the point of view of the costumers, the products and services
and from the internal human and physic infrastructure, according to the business
mode
KW  - Clientes
KW  - Competencia
KW  - Análisis interno
KW  - Análisis externo
KW  - Estrategia
KW  - Trabajos de grado
KW  - Administración
KW  - Economía
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Costumer
KW  - Competition
KW  - Internal analysis
KW  - External analysis
KW  - Strategies
ER  -