TY  - THES 
TI  - Planeación estratégica de Impresos Richard Ltda.
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77314
AB  - For IMPRESOS RICHARD LTDA. is important to the strategic planning of marketing
and sales thus allowing the recognition of the strategic advantages within the industry.
This project aims to analyze each and every one of the strengths of the direct
competitors of the company and achieve to have a clear strategy to continue to emerge
as market leaders, so it conduct an internal analysis , to see which is the internal
situation of the company and its employees , through a survey of organizational climate.
KW  - Industria
KW  - Estrategias de mercadeo
KW  - Benchmarking
KW  - CRM (Customer Relationship Management)
KW  - Ventaja competitiva
KW  - Satisfacción del cliente
KW  - Trabajos de grado
KW  - Economía
KW  - Departamento de Economía
KW  - Community management
KW  - Benchmarking
KW  - Producción intelectual registrada - Universidad Icesi
ER  -