TY  - THES 
TI  - Plan estratégico para la línea fitocosmética de Laboratorios QFA Ltda
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77364
AB  - The consulting work that is presented next, aims to create a strategic plan for the consolidation in the phytocosmetic sector and generate enough capital to ensure the continuity of Laboratorios Ltda QFA. In the first section of this paper, a
diagnostic analysis of the current situation of the company was developed using 3 tools that allowed to have a clear picture of the current business structure and its strengths and weaknesses. With the help of canvas model, created by Osterwalder, the business model is described and its value proposition as the centerpiece of the model is well established in its value chain. The PESTAL and
Porter's 5 Forces analysis was then used to detect internal and external strengths and weaknesses.

KW  - Tésis
KW  - Planes estratégicos
KW  - Planeación estratégica
KW  - Cosméticos
KW  - Cinco fuerzas de Porter
KW  - Matriz DOFA
KW  - Laboratorios QFA Ltda.
KW  - Cali (Valle del Cauca, Colombia)
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Strategic plan
KW  - Phytocosmetic
KW  - Canvas model
ER  -