TY  - THES 
TI  - Análisis del mercado de medicamentos en Colombia
PB  - Universidad Icesi
PY  - 2014
UR  - http://hdl.handle.net/10906/77621
AB  - This document presents an analysis of the effect of horizontal mergers in the colombian
pharmaceutical market among Sanofi, Genfar, Pfizer and Wyeth laboratories, over price and
quantities sold. Using data from the Ministerio de Salud y Protección Social, the DIAN and the
Sistema de Información y Riesgo Empresarial de la Superintendencia de Sociedades (SIREM),
indexes were calculated for the variables weighted average price, total assets, cash flow, total
liabilites, total equity, exports, imports and market share. In addition, a diff-in-diff model was
specified to see the effect of mergers in certain variables of interest. The main results show that
the pharmaceutical market is highly competitive and for this reason there are incentives to
merge. Additionally, it was found that the market share of the laboratories was reduced after
integration. This contradicts the theory of horizontal mergers, because they are not only done to
get more market power or increase market share, but to strengthen the merged companies.
KW  - Análisis de mercadeo
KW  - Industria farmacéutica
KW  - Fusiones horizontales
KW  - Concentración del mercado
KW  - Cuota de mercado
KW  - Trabajos de grado
KW  - Economía
KW  - Administración
KW  - Mercadeo
KW  - Departamento de Economía
KW  - Departamento de Gestión Organizacional
KW  - Departamento de Mercadeo y Negocios Internacionales
KW  - Producción intelectual registrada - Universidad Icesi
ER  -