TY  - CHAP 
TI  - Good Treats: Eating Out not Just for Joy but also for Well-Being
PB  - IGI Global
PY  - 2013
SN  - 9781466646711
UR  - http://hdl.handle.net/10906/78749
AB  - This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management.
KW  - Service industries - Marketing
KW  - Service industries - Management
KW  - Marketing - Management
KW  - Industrias de servicios - Mercadeo
KW  - Industrias de servicios - Administración
KW  - Mercadeo - Administración
KW  - Economía
KW  - Negocios y management
KW  - Economics
KW  - Business
ER  -