TY  - THES 
TI  - Planeación estratégica para una empresa productora y distribuidora de complementos nutricionales a base de quinoa
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79229
AB  - In this project 
will set out a strategic planning for a producer and distributor firm of finished 
products of Quinoa, thi
s planning includes aspects like corporative platform and objectives, the 
design of the internal structure, map out the managerial indicators and the execution of 
evaluation matrices, for the formulation of strategies.
The market and the 
development of fi
nished products of Quinoa has been extend their 
influence year by year, however, in Colombia the consumption is low due to the limited 
information of the product and the benefits that this product has. For that reason, Biox has a 
relevant opportunity to ma
ke incursions in this market, according to the quality of the products, 
distribution and the aggregate value included in the protein insolate that the company makes. The 
implementation of the strategic planning is important for the corporation, because thi
s makes the 
orientation affording take the control of the market dynamics.
KW  - Logística
KW  - Cadena productiva
KW  - Semillas
KW  - Quinoa
KW  - Planeación estratégica
KW  - Trabajos de grado
KW  - Economía
KW  - Departamento de Economía
KW  - Producción intelectual registrada - Universidad Icesi
ER  -