TY  - THES 
TI  - Investigación de mercados : viabilidad de producción y comercialización de salsas de ají en la ciudad de Cali
PB  - Universidad Icesi
PY  - 2015
UR  - http://hdl.handle.net/10906/79241
AB  - This degree work has the ultimate function, assess the feasibility of creating a
producer and marketer of natural hot sauces, free from artificial additives and
preservatives in the city of Santiago de Cali
This work allowed to acquire new knowledge and develop skills and abilities for
each of the parts of the project, as the marketing plan, hit chili history, among
others were the ones allowed to give purpose to this project and determine the
feasibility of creating company.
KW  - Ají
KW  - Investigación de mercados
KW  - Santiago de Cali
KW  - Empresas
KW  - Trabajos de grado
KW  - Administración
KW  - Departamento de Gestión Organizacional
KW  - Producción intelectual registrada - Universidad Icesi
KW  - Marketing research
ER  -